Things I do well
01 Fractional Marketing Human For Hire
Once upon a time, you could spend money on a shiny visual brand identity, hand it off to a marketing generalist and coast, unchanged, for years. I know this because I used to say it out loud - into client-facing decks and on calls - and mean it with my whole heart. We now live in the era of low attention spans and high expectations. ‘Set it and forget it’ brands will set and be forgotten.
Fractional marketing is a different approach: hire a specialist (me!) who knows where to invest resources and where to optimize. I’ll bring fresh perspectives, trends, and opportunities you might not have considered.
I, of course, would never be the one to suggest you let go of your current marketing team (I’m sure they are wonderful) … but the future is fractional, and it might be worth considering a new way of working.
What this could look like:
Weekly working calls with you / your team
Strategy and oversight across campaigns, content, and brand touchpoints
Creative oversight: management of design, copy, digital footprints & more
Prioritization of projects, campaigns, and content
Daily email availability for feedback, gut checks, and “hey, can you look at this real quick?”
Wrangling of creative freelancers & external vendors
Access to my brimming network of delightful creative collaborators, brought in as needed
If your brand is growing but your bandwidth isn’t, let’s talk.
02 Brand Strategy Sessions
Rent my brain for an hour. This very brain that has been through quite literally thousands of hours of strategy plans, hundreds of launches, brand building and rebrand rebuilding, and unlimited ‘what the actual hell should we be doing’ moments.
During recurring strategy sessions, we can sort through the chaos and sharpen your story. Bring your tangled thoughts and I’ll bring structure, strategy and a healthy dose of opinions. No behind-the-scenes here, we’ll work together in real time.
What this could look like:
Weekly or bi-weekly 60-minute zoom calls
You set the agenda (brand voice? launch plans? customer insights? Dealers choice)
I offer smart strategy and the occasional lovingly blunt opinion followed up with notes, strategic recommendations and action items.
Let me be your strategic partner in second opinions.
03 One-off Strategy Work
Clarity without commitment. Each offering provides a resolution to a single challenge.
Choose-your-own adventure:
Brand Messaging Workshop – Nail what you’re saying and how you should say it
Customer Insight Sessions – Get clear on who you’re talking to and what matters to them
Launch Planning Intensive – Map out a doable rollout that will have people chatting for days
Content strategy sprint – Figure out what to say online, where to say it, and how to keep it consistent
Positioning Audit – A lovingly critical look at what’s working, what’s not, and what needs a tune-up
Each session includes:
A 90-minute Zoom call
A customized summary or roadmap
7 days of follow-up support
If your to-do list includes the words “figure this out,” this is for you.
04 Build-a-brand
Yes yes, yes. Of course I offer visual brand identity services. The bread and butter of Studio Millie for over 15 years, I’ll help you assemble the dream team, catered specifically to your brand, size, and budget, to create the identity of your desires.
Build it and they will come:
Logo + Visual Identity
Website Design
Digital and Email Marketing
Experience Design & Interior/Exterior Signage
Art Direction
CPG Packaging Design
Brand Voice + Guidelines
Copywriting, messaging, and messaging framework