Services
01 Fractional Creative Director For Hire
Once upon a time, you could pay for a brand, hand it off to a marketing generalist and coast, unchanged, for years. I know this because I used to say it out loud into client-facing decks and on calls and mean it with my whole heart. We now live in the era of low attention spans and high expectations. ‘Set it and forget it’ brands will set and be forgotten.
Fractional Creative Direction offers another approach: you bring in a specialist (me) who knows where to invest, what to refine, and how to make your brand impossible to overlook. Whether you’re building something new, navigating a major pivot, running a high-stakes campaign, or just feeling stuck, I deliver the perspective, strategy, and creative spark to move you forward. (Ask me about flamingos, and I’ll deliver you a whole flock.)
This is perfect for you if: you’re building a brand from scratch, launching a new branch of your business, or ready to evolve your brand at a higher level.
What this could look like:
Weekly working calls with you and your team
Strategy and oversight across launches, campaigns, or key brand moments
Creative oversight: management of your design, copy, digital footprints, physical space and brand experiences
Prioritization of projects, campaigns, and content
Daily email availability for feedback, gut checks, and “hey, can you look at this real quick?”
Leadership of your internal creative team, freelancers, & external vendors
If your brand is growing but your bandwidth isn’t, let’s talk.
02 Big Fish Creative Strategy: Rent my brain
Let’s find the biggest projects, tangled thoughts, or pain points and build something magical together. During recurring strategy sessions, we can sort through the chaos and sharpen your story.
What this could look like:
Something really big: let’s build your brand’s onboarding program. Let’s redesign all 4 of your coffee shops. Let’s invent a loyalty program.
I offer smart strategy and the occasional lovingly blunt opinion followed up with notes, strategic recommendations and action items.
Choose-your-own adventure strategy sessions:
Brand Messaging Workshop: Nail what you’re saying and how you should say it
Customer Insight Sessions: Get clear on what matters to your customers
Positioning Audit: A lovingly critical look at what’s working and what needs a tune-up
If your to-do list includes the words “figure this out,” this is for you.
03 Build Your Own Agency
Rather than hiring a traditional agency with a set roster and fixed talent of varied style and skill, I can assemble the dream team of creatives that match your ethos to ensure the output is unmistakably yours. After running an agency for the better part of two decades, team architecture is second nature to me and my network of delightful creative collaborators is brimming.
We can help with the following:
Brand strategy and positioning
Visual identity + logo design
Environmental and interior design (signage, wayfinding & experiential brand moments)
Copywriting and messaging
CPG packaging design
Website strategy, design, and development
Photography and art direction
If you are building a brand or rebranding a brand, this is for you.