Meet Millie.

Yoga off East

Durham, NC

Yoga Off East had a new lease on life (literally) - as they relocated their beloved yoga studio across the street to a location three times the size. With the move came a total brand overhaul.


The Project:

Branding (Rebrand)
Web Design
Print Collateral
Art Direction
Apparel Design
Marketing / Social Design

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The studio is a neighbourhood favourite. Any time we rebrand a biz that is near and dear to its clients hearts, we have to tread lightly. We worked on a tight team of interior designers, architects and builders to make sure every element of this business was mindfully and cohesively branded.

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The chosen mark for Yoga off East depicts an abstract sunrise; an experience that requires time and dedication to savour (much like a yoga class). The ethereal mark is grounded, reflective and rooted in the cyclical nature of our lives and practices. The fact that it also looks like a rolled up yoga mat is no coincidence ;)

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Yoga off East opened its doors earlier this year. The devoted students loved the new brand. Phew!


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