Kaisa

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Kaisa

Branding
Brand Strategy
Marketing Collateral

To say Kaisa Keranen is a badass inspirational fitness maven would be a huge understatement. We pushed our creative limits to the max and after designing two hundred versions of the letter K, we settled on the perfect mix of bold and inspiring. This woman is taking the fitness industry by storm, and with an instagram presence of over 700,000 followers there was absolutely no pressure whatsoever in nailing the branding. With every great design outcome there are tons of ideas, and we’ve included a bunch of outtakes here that didn’t quite make the final cut but have tiger-sized places in our hearts.

Seattle, WA

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