Arbuckles Bagels

Millie_Arbuckles_ExteriorSignage

Arbuckles Bakery

Logo Redesign
Branding
Brand Strategy
Marketing Collateral
Print Materials

The Arbuckles team reached out across the pond with a brand mark that they liked but didn't love, and wanted the rest of the brand built out. You could say it was half-baked (...had to). In a sea of European patisserie's, Arbuckles and their New York style bagels wanted their brand feel very North American. We deconstructed the mark and started from scratch and equipped them with a fresh colour palette, new graphics and a set of typefaces before launching into their printed assets, storefront design, and website. 

Basel, Switzerland

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