Meet Millie.

Social Pops

Port Hope, ON


Social Pops is a sweet pop shop that needed a new identity refresh for their pop pop-ups in a few Toronto shops. Should we say pop another time?

 

The Project:

Brand Design (Rebrand)
Package Design
Marketing Assets


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SocialPops_Tape.png
 

Social pops’ target market is everyone that loves treats (read: everyone). Since treats are best shared among friends, we rounded up the troops by illustrating a few pals that could show up across multiple assets within the brand.

 
 
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Logo_Secondary_MadeForFriends_Red_RGB.png
 

 

SocialPopsPink@5x.png
 

Because Social Pops is a print-first brand, the colour palette had to be bold enough to stand out on the shelves when printed. It is often a challenge to get bright hues when printing, so we paired the brightest pink we could manage with a softer friendly pink and black to balance the brand.

 
 
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Asset 1@5x.png

 

SocialPopsPink@5x.png
 

We’re still snagging photos of their cute AF packaging, but we couldn’t wait to post this project. Keep your eyes glued to this space.

 

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