Social pops’ target market is everyone that loves treats (read: everyone). Since treats are best shared among friends, we rounded up the troops by illustrating a few pals that could show up across multiple assets within the brand.
Because Social Pops is a print-first brand, the colour palette had to be bold enough to stand out on the shelves when printed. It is often a challenge to get bright hues when printing, so we paired the brightest pink we could manage with a softer friendly pink and black to balance the brand.
We’re still snagging photos of their cute AF packaging, but we couldn’t wait to post this project. Keep your eyes glued to this space.