Naming / Messaging
Fillip is an app that helps users lock in cheap prices at the gas pump and fill…ip when their gas tanks run empty. We worked with this game changing team from Calgary on all elements of their visual identity; from naming their biz to helping with copywriting and messaging, to creating a visual identity and their marketing materials. We wanted to create a super iconic mark for the brand that paid homage to their previous brand identity which was a squirrel… which meant several (hundred) squirrels were explored until we landed on the perfect symbol. This brand is still in the hopper, and will be launching shortly.