After a lengthly research and brand discovery sesh, we knew we had to find a symbol that could be universal to all gardeners; whether your idea of a garden is one tomato plant or a full acre. The humble bumblebee was the perfect symbol that spanned across all gardeners.
(… And, after a lengthly brand presentation to proudly unveil this symbol to the Gardenstead team, the CEO told us he was, in fact, deathly allergic to bees). Despite this, it still felt like the absolute perfect symbol for the brand. You better believe we’re writing a blog post about this one).