From the designers behind Trout + Taylor, meet Millie.

CrushCamp

Calgary, AB


CrushCamp is like summer camp for adults but instead of toasting smores you get your ass kicked in the hardest and most amazing class ever.

 

The Project:

Branding
Art Direction
Print Assets
Marketing Materials


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We channeled our camp roots when coming up with the visual identity for this studio. The colour palette, graphics and images reflect this; from the wolf (named Apollo) to the diamond-shaped brandmark that is reflexive of the night sky.

 
 
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This studio thrives on creating high performance human beings, so we tucked inspirational messaging all throughout the space.

 
 
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CrushCamp is crushing it so much that they are opening a second location later this summer. We’ve been working with them to ensure that everything in the new space is perfectly CrushCamp.

 

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