Case Study: Roper Greyell

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Roper Greyell LLP
Law Firm
Vancouver, BC

Challenge:
Roper Greyell approached us looking like an ordinary law firm. But we’re different! They cried. Their tagline is even, ‘it’s different here.’ When we met them, we agreed: this team wasn’t an ordinary law firm with ordinary viewpoints. Our challenge was to bring this brand into the 21st century with really cool graphics to support their different approach.

The Project:

  • Website re-design

  • Marketing materials

  • Event and conference materials including marketing materials, tradeshow banners and swag bag materials

  • Event branding

  • Apparel design including a redesign of their cycling club jerseys

  • Copywriting and brand messaging

  • Ad design

 
Website redesign with their fresh palette to appeal primarily to students and new grads.

Website redesign with their fresh palette to appeal primarily to students and new grads.

What’s a corporate gig without a corporate holiday party? We created the branding and invitations for their winter festivities.

What’s a corporate gig without a corporate holiday party? We created the branding and invitations for their winter festivities.

One of the projects we worked on with them was a League of Their Own-inspired baseball event for their end of year party. We worked on the event branding, including creating a logo for their baseball team, and a trivia card.

One of the projects we worked on with them was a League of Their Own-inspired baseball event for their end of year party. We worked on the event branding, including creating a logo for their baseball team, and a trivia card.

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Copywriting, postcard, and sticker design for a tradeshow display which, happily, included popcorn swag bags.

Copywriting, postcard, and sticker design for a tradeshow display which, happily, included popcorn swag bags.

A glimpse at the student recruiting campaign. These brochures were handed out at universities and recruiting events targeting new grads.

A glimpse at the student recruiting campaign. These brochures were handed out at universities and recruiting events targeting new grads.

As part of their work from anywhere campaign, we created facebook, instagram, and linkedin ads.

As part of their work from anywhere campaign, we created facebook, instagram, and linkedin ads.

Several infographic layouts for Roper Greyell’s action plan to ensure employee satisfaction.

Several infographic layouts for Roper Greyell’s action plan to ensure employee satisfaction.

 
 

Solution: One of the things we always preach as a team is that your logo is not your brand. While their logo was modern and their colour palette was fresh, they struggled with translating their vision throughout their assets. We equipped this team with loads of graphics, messaging, and fun spark elements that they could use for years to come.