Case Study: Roper Greyell
Roper Greyell LLP
Challenge: Roper Greyell approached us looking like an ordinary law firm. But we’re different! They cried. Their tagline is even, ‘it’s different here.’ When we met them, we agreed: this team wasn’t an ordinary law firm with ordinary viewpoints. Our challenge was to bring this brand into the 21st century with really cool graphics to support their different approach.
Event and conference materials including marketing materials, tradeshow banners and swag bag materials
Apparel design including a redesign of their cycling club jerseys
Copywriting and brand messaging
Solution: One of the things we always preach as a team is that your logo is not your brand. While their logo was modern and their colour palette was fresh, they struggled with translating their vision throughout their assets. We equipped this team with loads of graphics, messaging, and fun spark elements that they could use for years to come.