Case Study: Brand Identity Packages Comparison

Cover-01.jpg
 

Wednesday Co.

Brand 2.0: Wednesday Co.
Calgary, AB


Why Brand 2.0 Project:
One of the statements you will hear us say on repeat is “do it right, right from the start” which is the intention behind the 2.0 brand package. If a brand has its sights set on expansion, we will unanimously encourage them to consider ALL assets that need creating, right from the start. In this package, we were able to create all of the assets that the Wednesday Co brand needed to transfer to its products and beyond, which included a logo, multiple colour palettes, ambassador/logo mark (the Camel, named Sandy!), three pattern options and typography styles). We worked closely with the Wednesday team to develop all of their key messaging, their photography art direction and their packaging templates. We would encourage anyone with a team (or anyone planning on having a team), to invest in the 2.0 so the whole team can be trained and aligned on the visual brand standards moving forward.

The Project:

  • Facilitated Brand Discovery Workshop

  • Moodboard

  • Creative Brief

  • 3 initial logo options

  • 2 revisions

  • Multi-page visual standards guidelines

  • Brand ethos book (combined with the visual standards guide, listed above)

  • Logo / Icon Design

  • Development of three patterns

  • Initial packaging options

  • Art Direction for social media, and guidelines for product photography

  • Brand Messaging including brand statements, copywriting for web, development of taglines and mission statements and key messaging for target audience.


Nyte Beverages

Brand 1.0: Nyte Beverages
Seattle, WA

Why Brand 1.0 Package: We decided to do a Brand 1.0 package for the Nyte Beverage company for a few reasons. First, this was the 4th brand we worked on with serial entrepreneur and founder, Thomas. He was crystal clear with what he was looking for, and had a very strong vision and knew how to articulate it. The second reason we opted for the Brand 1.0 package is because of the nature of this product: as a beverage company, it was important to have a rock-solid logo, however having a pattern or supporting graphics felt superfluous. The last reason we opted to work on this as a 1.0 project was because we were hired by the Nyte team on an ongoing basis to develop the packaging and can design. The brand book didn’t have to be robust, as we were the team taking care of the next phases of the project as well.

The Project:

  • DIY Brand Discovery Workshop

  • Moodboard

  • Creative Brief

  • 3 initial logo options

  • 2 revisions

  • Abridged brand book

 
Cait Wharton