Challenge: Beetroot Nutrition is a new kid to the dairy aisle, but here's the kicker; all of their cheeses and yogurts are completely dairy-free, and super delicious. We were tasked with branding this dairy free line in a way that would totally jump off the shelf. Because the brand is yogurt, but not the dairy kind, we had to make sure the cashew-base was very obvious to avoid any check-out confusion.
Brand + Identity Refresh
All of the beetroot products are handmade, so we had loads of fun creating, sketching, painting and digitizing illustrative patterns of the ingredients