Beetroot Nutrition

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Beetroot Nutrition
Dairy-Free Yogurt
Calgary, AB

Challenge:
Beetroot Nutrition is a new kid to the dairy aisle, but here's the kicker; all of their cheeses and yogurts are completely dairy-free, and super delicious. We were tasked with branding this dairy free line in a way that would totally jump off the shelf. Because the brand is yogurt, but not the dairy kind, we had to make sure the cashew-base was very obvious to avoid any check-out confusion.

The Project:

  • Packaging Design

  • Brand + Identity Refresh

  • Pattern Design

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Vanilla copy.jpg

All of the beetroot products are handmade, so we had loads of fun creating, sketching, painting and digitizing illustrative patterns of the ingredients

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Strawberry copy.jpg
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PackagingCait Wharton