Pop Pie Co.

After working with the team on their ice cream brand Stella Jean’s, Pop Pie Co. graciously enlisted us to help them refresh their firstborn.

Our goal was to maintain the spirit of their well-loved logo while building out a larger roster of cohesive marks to use across their many assets. The ensuing suite has five additional marks that are well suited for all the applications Pop Pie Co. can dream up.

We also brought in a broad palette of cheerful colours, pulling in a few Stella’s knowing that the two shops often share real estate. Drawing inspiration from Lauren Astra’s murals inside Stella Jean’s locations, we created pie-centric illustrations and patterns which make full use of this vibrant palette.

Typographically, we opted for a highly variable font that allowed us to get super creative with the many printed assets.

The result is a perfectly playful aesthetic, well suited to the creative whimsy of the owners who never hesitate to experiment with both flavour and fun.

Thanks to Steven and Gan for allowing us to have the most fun with your brand(s!), to Lauren Asta for the monstery elements, and to Israel Palacio for the snaps.