Ember Wellness

Ember Wellness is a thoughtful skincare brand that came to us looking for an equally thoughtful name, design and messaging. From bottle to box, we've crafted each element with intention. Brands are becoming more aware of the impact they carry and how they show up in the world. The Ember team approached the Millie team for a rebrand for their already thriving skincare business, as they wanted a name that spoke to their inclusive nature. After a rigorous workshop, we landed on Ember Wellness. This name would also eventually inspire the tagline ‘inner fire, outer glow’. The new branding feels elemental, capturing not only fire but also earth, water and air. The timeless palette pulls inspiration from minerals, clays, and other terrestrial building blocks.

The wordmark is a clean fashion-forward mark that doesn’t corner itself in femininity or age demographics. Though bold, the tracked-out letters make the mark feel airy and bright. The graphics too span generations of women. The set of feminine silhouettes represent women at all stages of their life, celebrating each in turn. The continuous line aesthetic of the illustrations gives the impression of fire; a single strand of smoke curling upwards when you blow out a candle.

With ethical sourcing and traceable ingredients, we wanted to ensure that the brand identity reflected the business’ core values. All of the assets of the brand work together to create a simple and minimal appearance that will complement rather than clash with natural materials like kraft, cork, and recycled paper. The result of this project is a new name, brand messaging, package design, website design that all work in cohesion to create an upscale, earthy, and, ultimately, thoughtful brand.

Special thanks to Amanda Schuler for trusting us with her business, and to Christie Vuong for the gorgeous photos.